Data Protection Notice “” LLC

Hereinafter we will inform you about which of your data we store when and why. This relates to the collection and processing of various data by “” LLC in the following contexts:

At the beginning of this data protection notice, we will provide you with additional statutorily required information (1.) and inform you about your rights (2.)

  1. Who Is the Controller of the Data and How Can I Contact the Data Protection Officer?

    Controller within the meaning of the GDPR is “” LLC, 17th floor, 51, 8 Marta St., 620142 Ekaterinburg, Russian Federation (phone: +7 (495) 120-28-25;

    If you have any questions about data protection at “” LLC, please contact our Data Protection Officer, Ms. Anna Kryuchkova:

    “” LLC

    17th floor, 51, 8 Marta St., 620142 Ekaterinburg,

    Tel.: +7 (495) 120-28-25 ex. 121

  2. Your Rights as a Data Subject

    Every data subject has the following rights:

    • right of access (Art. 15 GDPR)
    • right to rectification of data (Art. 16 GDPR)
    • right to erasure and/or "right to be forgotten" (Art. 17 GDPR)
    • right to restriction of the processing of personal data (Art. 18 GDPR)
    • Right to data portability (Art. 20 GDPR).

    You may at any time object to the processing of your personal data for marketing purposes - including profiling in connection with direct marketing- without giving reasons.

    Moreover, you have a general right to object (cf. Art. 21 (1) GDPR). In this case, reasons must be given for the objection.

    To the extent data is processed on the basis of consent, such consent can be revoked at any time with future effect.

    Should you wish to exercise your rights as a data subject, please refer to

    Furthermore, you have the right to lodge a complaint with a supervisory authority against the data processing performed by us.

  3. Scope of Data Collection and Data Processing, Purposes of Processing, Transfer of Data; Here: Business Contacts
    1. Business Initiation / Support Regarding Business and Professional Development

      For the purpose of business initiation, “” LLC will collect and process personal data you provide within the scope of a business contact or in connection with a request, a delivery or performance, or other form of business contact. By business contact, we mean the collection of data at presentations of “” LLC as well as at events and networking meetings. In addition, we will collect publicly available data, like information from company websites or publicly available directories (catalogues, lists of associations, etc.).

      Apart from your contact details, the data collection will include further information provided by you in this context (in addition to the data on your business card, this usually extends to requests you make or further information you provide on the company you work for). Moreover, we will collect the data made available on the website of your employer. We will process such data to provide you and the company you work for with support regarding business and professional development in accordance with the objectives of “” LLC.

      We will involve service providers in the processing of such data. If your country of residence is not Russia, we will transfer the above-described data to the locally responsible subsidiary and/or sales partner of “” LLC. Our aim is to provide support regarding business and professional development also via our subsidiaries / sales partners, to establish a long-term business relationship, and to inform about further relevant events of “” LLC and its partners at their respective locations.

    2. Performance of a Contract

      For the purpose of contractual performance, we will collect and process core data (country, city, company name, contact person and his position in the company, specialization, phone number, e-mail address). This also includes the use of such data for the processing of complaints and warranty cases. Furthermore, the data may be made available to external audi- tors, tax advisors and lawyers working for “” LLC.

    3. Deletion of Data

      The data collected in connection with the ordering and delivery of services will be stored in ac- cordance with the statutory retention periods pursuant to the Federal Law dated 27.07.2006, No 152-FZ, “On personal data” (the “FZ-152 Law”), and deleted upon expiry of the re- spective retention periods. The personal data of other business contacts will remain stored as long as the respective person in its function is of relevance for our business purposes. This will be reviewed internally every 5 years. To the extent required for compliance with statutory re- tention obligations, the data will then be archived.

    4. Legal Bases
      • The legal bases for the processing of personal data are:
      • Art. 6 (1) (b) GDPR for delivery and performance
      • Art. 6 (1) (f) GDPR for the processing of data of suppliers and other service providers to initiate business deals
      • Art. 6 (1) (f) GDPR for the processing of data of other business contacts, including transfer to subsidiaries / sales partners
  4. Scope of Data Collection and Data Processing, Purposes of Processing, Transfer of Data; Here: Use of (Online) Services / Offers of “” LLC, Including the Registration as a Professional Visitor

    The use of the online services offered by “” LLC requires registration. This is the basis for “” LLC to offer to its customers various services in order to make participation in the event as interesting and pleasant as possible. The online services offered by “” LLC come as a comprehensive package. The legal basis for the setting up and allocation of user accounts is Art. 6 (1) b GDPR.

    1. Registration as a Professional Visitor

      Registration as a professional visitor requires filling a special data form and setting up a password. In connection with the registration as a professional visitor, “” LLC will use the collected data to ensure entry to the event for the professional visitor / exhibitor on the scheduled dates. Legal bases:

      • Setting up and allocation of user accounts: Art. 6 (1) b GDPR
      • Contractual performance including processing of claims / warranty claims: Art. 6 (1) b GDPR
      • Transfer of core data to the exhibitor who issued the invitation: Art. 6 (1) f GDPR
    2. Processing of Personal Data by “” LLC for Marketing Purposes

      “” LLC and service providers engaged by it will use your name and email address for further purposes in connection with customer retention and customer recovery. This will include the delivery of information regarding further interesting products and services, because “” LLC wishes to draw your attention to interesting offers and establish a long-lasting customer relationship.

      Moreover, “” LLC will use the mandatory data provided in connection with the use of its offers / services as well as voluntary information provided (see paragraphs 1-4 above) to personalise and constantly improve trade fair/events attendance for visitors and exhibitors and to provide future offers tailor-made to your interests. We use the data collected in connection with the use of our offers / services to provide you with the best possible support regarding your business development and to point out interesting options for trade fair visitors / exhibitors. Your data will be processed internally and in pseudonymised form in order to comply with your legitimate interest to ensure protection of your personal data. The data processing allows us to provide you with personalised offers (website, email, post).

      We will stop using your name, email address and other data collected upon prior use of our offers / services for marketing purposes – including profiling within the scope of direct marketing – if you have not used any of the offers / services of “” LLC for a period of up to 7 years. After expiry of 5 years, we will continue to process your name, email address, company affiliation, and status (professional visitor, exhibitor) as well as the last trade fair you attended for the purpose of direct mailings.

      As a principle, your email address will only be used for marketing purposes if we have obtained your consent. With respect to recipients with registered seat in Russia, phone numbers will likewise only be used for marketing purposes if consent has been obtained. The following ex- emptions apply:

      To the extent “” LLC obtains your email address in connection with the sale of products / services, we will use your email address to promote similar own products. You are entitled to object to the use of your data for marketing purposes at any time; this will be pointed out to you upon collection of any data as well as in any marketing communications. Moreover, “” LLC will use professional phone numbers, in particular of recipients in Russia, for commercial marketing purposes, to the extent this is based on presumed consent, e.g. within the scope of an existing business relationship.

      The phone numbers of recipients outside Russia will be used in compliance with the statutory provisions applicable in the country where the recipient is established and only if the recipient has not objected to the use of its phone number for marketing purposes.

      Legal bases:

      • Data processing for marketing purposes, including profiling in connection with marketing purposes, and transfer for further marketing purposes: Art. 6 (1) f GDPR
      • Telephone marketing: Art. 6 (1) a GDPR
      • Email marketing: Art. 6 (1) a GDPR and Sec. 7 para. 3 UWG

      Transfer of Personal Data for Marketing Purposes to Media Cooperation Partners of “” LLC In the interest of exhibitors, we always seek to involve media companies in order to facilitate special publications and thus make the event known to a broad public. In this context, we would like to provide the media companies involved with the opportunity to contact you directly in order to inform you about the possibility of placing advertisements in these (special) publications and thus realise targeted advertising in a relevant environment.

      Where “” LLC in the context of a trade fair / an event cooperates with a media partner (e.g. a newspaper publishing company), “” LLC will transfer the personal data (core data, including contact person but without email address) provided by the exhibitor upon registration to the respective media company in order to facilitate a direct contact for the above-mentioned purposes. Responsibility for any further data processing in this context lies with the respective media company.

      Legal basis:

      • Transfer of data to the media partners of an event: Art. 6 (1) f GDPR
    3. Transfer of Personal Data to Group Companies and Sales Partners of “” LLC for Marketing Purposes

      Where trade fair visitors are not based in Russia, “” LLC will transfer email addresses provided upon registration (including name, company, industry, function and position) to the subsidiary and/or sales partner of “” LLC locally responsible for the support of trade fair visitors. The aim is to establish a long-lasting business relationship between “” LLC and trade fair visitors via its subsidiaries / sales partners and to point out further relevant events of “” LLC and/or its subsidiaries at their respective locations.

      Legal bases:

      • Transfer of core data of trade fair visitors without residence in Russia to regional subsid- iaries and sales partners of “” LLC: Art. 6 (1) f GDPR.
    4. Subscription to E-Mail Newsletter

      We will only send you marketing communications via email if we have obtained your prior ex- plicit consent. Notwithstanding, we may process your email address for marketing purposes as described in paragraph 5.

      Legal basis:

      • Email marketing: Art. 6 (1) a GDPR.
  5. Data Processing in Connection With the Use of Online Services

    Hereinafter we will explain what types of data processings are carried out in connection with the access to a website.

    1. Processing of Data Upon Access to Our Website – Logfile Data

      When you access our website, some pieces of general information will automatically be collected. This information (server logfiles) includes e.g. the type of your browser, the operating system you use, the domain name of your internet service provider and similar information. In addition, your IP address will be transferred and used for the purpose of providing the service requested by you. This information is technically required to accurately provide the contents of websites you call up and are inevitably collected when using the internet.

      In accordance with our IT security concept, the generated logfile data will be stored for a period of 3 weeks to enable us to detect and analyse any attacks against our website. The legal basis for this data processing is Art. 6 (1) f GDPR.

    2. Processing of Data in Connection With the Use of Our Website – Your Requests

      If you send us a request via email or via our contact form, we will collect the data provided by you for processing and responding to such request. This information will remain stored for a period of up to two years for verification purposes. The legal basis for this data processing is Art. 6 (1) f GDPR.

    3. Integration of External Service Providers

      Linking with other services is a fundamental principle of the Internet. Therefore, we have inte- grated various external service providers into our website.

      1. Use of YouTube

        Our website uses plug-ins of the website YouTube, which is operated by Google. The operator of the web pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, U.S.A.

        When you visit one of our web pages that uses the YouTube plug-in, a connection will be estab- lished to the servers of YouTube. The YouTube server will receive information on which of our web pages you have visited.

        If you are logged into your YouTube account, YouTube will be able to assign your browsing be- haviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

        We use YouTube in the interest of presenting our online offers in an attractive way; the legal basis therefore is Art. 6 (1) f GDPR. We only collect information on the frequency of call-ups of the YouTube videos integrated in our website and will delete the respective data after 2 years.

        For further information on the handling of user data please refer to the privacy policy of YouTube at:

  6. Use of Cookies – Our Cookie Guidelines
    1. General Information on the Use of Cookies

      Our website uses so-called cookies. Cookies are small text files that are placed on your device and stored on your browser. Their purpose is to make our offer more user-friendly, more effi- cient, and more secure. We use temporary cookies that are automatically deleted when you shut down your browser (so-called "session cookies") as well as permanent ("persistent") cook- ies.

      You have the option to choose whether you want to allow the placing of cookies. You can adjust the settings of your browser accordingly. Your options are to accept all cookies, to be informed when cookies are placed, or to accept no cookies at all. If you opt for the third alternative, you may not be able to use our services fully.

      Regarding the use of cookies, it is important to distinguish between indispensable cookies and cookies placed for further purposes (access quantification, marketing).

    2. Cookies That Are Indispensable for the Use of Our Website

      We use session cookies that are indispensable for the use of our website. These include cookies that enable us to recognise you when you visit our site for a single session. These session cookies help to make our site more secure, e.g. by ensuring safe operation of the shopping cart function and payment processes. The legal basis for this data processing is Art. 6 (1) b, f GDPR.

    3. Use of Cookies With Your Prior Consent

      Hereinafter, we provide you with an overview of the cookies we use if we have obtained your respective consent upon access to our website (Art. 6 (1) a GDPR). These cookies are used for the purpose of analysing user behaviour and for marketing purposes. Respective opt-out options are included in each description.

      1. Use of Cookies to Analyse Usage Behaviour (Tracking)

        The use of tracking cookies allows us to "recognise" users when they revisit our website and to allocate usage events to an internal indicator (pseudonym). Thus, we can capture and analyse the repeated access to our website. We use the following tracking cookies:

    4. Google Analytics

      This website uses Google Analytics, a web analytics service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and facilitate an analysis of your use of our website. The information about your use of this website generated by the cookie is usually transferred to a Google server in the U.S.A. and stored there. Since we have activated IP anonymisation on our website, Google will shorten your IP address within the member states of the European Union and contracting states of the agreement of the European Economic Area. Only in exceptional cases, will your full IP address will be transferred to a server of Google in the U.S.A. and shortened there. Google uses this information on our behalf to ana- lyse your use of this website, to compile reports on website activities and to provide additional services related to website and internet use. The IP address transferred by your browser in the context of Google Analytics will not be merged with other data of Google.

      You can prevent the storage of cookies by adjusting the settings of your browser accordingly. Please note, however, that in such case you may not be able to use all functions of our website fully. Moreover, you can prevent the collection of data related to your use of the website gen- erated by the cookie (including your IP address) and the processing of such data by Google by downloading and installing the browser plugin available at:

      We use Google Analytics to analyse and constantly improve the use of our website. The resulting statistics help us to improve our offer and make it more attractive for our users. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. The further evaluation of the collected data with the help of Google Analytics for a period of up to 2 years is based on Art. 6 (1) f GDPR.

      For further information, please also refer to; for general information on Google Analytics and data protection please go to

    5. Use of Cookies for Marketing Purposes

      We use cookies for marketing purposes, e.g. to display interest-based ads to the visitors of our website. In addition, these cookies are used to limit the frequency of display and evaluate the efficacy of ads. By tracking which websites are accessed and which products are clicked on, we can gather information about usage patterns and are thus able to display interest-based adver- tisements. The respective information will be shared with third parties. In such cases, the cook- ies will be set directly by our advertising partners.

      The following cookies are set:

      • facebook Ads Conversion Tracking

        We use the online advertising programme "facebook Ads" and related conversion tracking. When you click on an ad placed by facebook, a conversion tracking cookie will be placed on your computer. These cookies expire after a period of 30 days and are not used for personal identifi- cation. Without your consent, facebook will not disclose your private personal information to advertisers. For example, advertisers will receive reports listing the number of users who have seen or clicked on an ad, but such reports do not contain information about who has seen or clicked on an ad. The reports only contain aggregated public or non-personal data. If you access certain of our webpages and the cookie has not yet expired, facebook and we can tell that you clicked on the ad and were redirected to the respective page. Every facebook Ads customer receives a different cookie, which ensures that cookies cannot be traced through the websites of facebook Ads customers. The information collected via the conversion cookie is used to com- pile reports listing the number of users who have seen or clicked on an ad without providing information about who has seen or clicked on an ad. The reports only contain aggregated public or non-personal data. Moreover, facebook supports the "Do Not Track (DNT)" option. If you activate the DNT option on your browser, facebook will not match your account to browser- related information in order to display tailored ads to you. For further information on DNT and on how to enable this option on your browser, please see:

        The legal basis for the storage of cookies is consent pursuant to Art. 6 (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice. Alternatively, you can go to

      • facebook Custom Audiences

        We use the remarketing function "Custom Audiences" of facebook, Inc. ("facebook"), facilitating the display of interest-based ads ("facebook Ads") to users of our website when accessing the social network facebook. Upon access to our website, a tracking pixel will be placed on your browser. Your access to the website will be transmitted to facebook and – if available – assigned to your facebook user account. facebook will set a cookie to mark the end device used by the user. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice.

        Logged-in users can deactivate the function "facebook Customs Audiences" at

        For further information on data processing by facebook, please go to

  7. Transfer of Data to Companies Outside the EU / EEA

    As explained in this data protection notice, “” LLC will in some cases transfer personal data to companies that are based in countries outside the EU / EEA, e.g. the transfer of contact data to subsidiaries and/or sales partners of “” LLC where visitors / companies are based abroad.

    Where data is transferred to controllers outside the EU / EEA, “” LLC will provide for an adequate level of data protection by concluding EU model clauses, unless the exemptions of Art. 49 GDPR apply, or the EU commission has decided that the recipient country provides for an adequate level of data protection.


    Ekaterinburg, March 2021


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